Essay --

Economic and Strategic Traits of the Industries and Companies Some industry factors to consider between Harley-Davidson and Polaris is their diversification, market growth rate, market size, competitive and corporate strategies. The market of recreational vehicles is very broad and it includes vehicles that are designed for on-road the experience to even off the road experiences. Recreational vehicles include ATVs, snowmobiles, utility vehicles, motorcycles, RVs, campers, boats, jet skis and even trailers. To dominate in all fields of the recreational vehicle industry would be very ambitious and expensive to accomplish. Our diversification in the recreational vehicle market is truly unique. We provided the first ever motorcycle to the consumer and we still are going strong for 110 years. There is three diversification tests we must consider and pass if we were to move on to acquiring Polaris. The industry attractiveness test is all about the opportunity for potential profits and returns in entering the side of recreational vehicles that would appeal to a broader market share could be impactful. The cost of entry test to Polaris’ industry that appeals to off-road, snowmobile and even on-road customers cannot be higher than our potential profit if we acquire Polaris. We must look at the long-term growth of Polaris and even at Harley-Davidson to see if this does make business sense. We must consider potential new competitive start-up companies that may want to try enter our market as well since there will be less competition. With the cost of entry we must consider Polaris as a growing company and it’s the number one seller of ATVs in North America. A growing company also means a higher price to obtain. The better-off test is anot... ...ompany’s corporate strategy is to eventually enter into the other side of the recreational vehicle market and that could be achieved with the acquisition of Polaris. We are looking into opportunities to have strategic fit with a new company to make sure we have better competitive advantage. Here at Harley-Davidson, we do marketing differently and that includes giving people the experience to test drive our motorcycles so they can feel the experience of the ride. We are unconventional in our marketing concepts but it has proven to pay dividends. Polaris’ corporate strategy is to drive down costs in the recreational vehicle market but to also produce high quality, reliable vehicles. They are looking into focusing more globally especially in emerging markets. Polaris is recognized nationally for our superb customer service and this is something they plan to continue. Essay -- Economic and Strategic Traits of the Industries and Companies Some industry factors to consider between Harley-Davidson and Polaris is their diversification, market growth rate, market size, competitive and corporate strategies. The market of recreational vehicles is very broad and it includes vehicles that are designed for on-road the experience to even off the road experiences. Recreational vehicles include ATVs, snowmobiles, utility vehicles, motorcycles, RVs, campers, boats, jet skis and even trailers. To dominate in all fields of the recreational vehicle industry would be very ambitious and expensive to accomplish. Our diversification in the recreational vehicle market is truly unique. We provided the first ever motorcycle to the consumer and we still are going strong for 110 years. There is three diversification tests we must consider and pass if we were to move on to acquiring Polaris. The industry attractiveness test is all about the opportunity for potential profits and returns in entering the side of recreational vehicles that would appeal to a broader market share could be impactful. The cost of entry test to Polaris’ industry that appeals to off-road, snowmobile and even on-road customers cannot be higher than our potential profit if we acquire Polaris. We must look at the long-term growth of Polaris and even at Harley-Davidson to see if this does make business sense. We must consider potential new competitive start-up companies that may want to try enter our market as well since there will be less competition. With the cost of entry we must consider Polaris as a growing company and it’s the number one seller of ATVs in North America. A growing company also means a higher price to obtain. The better-off test is anot... ...ompany’s corporate strategy is to eventually enter into the other side of the recreational vehicle market and that could be achieved with the acquisition of Polaris. We are looking into opportunities to have strategic fit with a new company to make sure we have better competitive advantage. Here at Harley-Davidson, we do marketing differently and that includes giving people the experience to test drive our motorcycles so they can feel the experience of the ride. We are unconventional in our marketing concepts but it has proven to pay dividends. Polaris’ corporate strategy is to drive down costs in the recreational vehicle market but to also produce high quality, reliable vehicles. They are looking into focusing more globally especially in emerging markets. Polaris is recognized nationally for our superb customer service and this is something they plan to continue.