Reitmans' Store Layout Strategy

Introduction Reitmans, Canadas largest womens specialty retailer, was founded in 1926 by Herman and Sarah Reitman. More than 80 long time later, Reitmans has grown to include over 372 installs crosswise Canada. Inspired by role models not supermodels, Reitmans offers affordable chic fashions that ar intentional to fit everybody. Their superior customer service, theatrical role products and unbeatable prices build made them Canadas leading fashion brand. Reitmans: designed for Real manners®. Store location: Sheppard Centre, 4841 Yonge St. Unit 235 see time: bumble 12.2011 3:30pm Store Layout As illustrated on Page 3, the Reitmans investment trust uses a type of stick in layout design called free-form layout, also cognise as boutique layout, which arranges fixtures and aisles asymmetrically. In this relaxed and comfortable environment, customers feel standardised they are at somebodys home, which facilitates shopping and browsing. In addition, the Reitmans caud ex sacrifices some repositing and intro space to have the more spacious environment, which whitethorn result in the increase costs that, however, could be intimately offset by change magnitude sales events and derive margins due to the customers feelings of being at home.

sign Areas The Reitmans stores feature areas include windows, walls, promotional areas, freestanding fixtures and mannequins, point of sale areas and fitting room. Windows The Reitmans stores inclosement window is situated in the front of the store. In the display window, some of the stores newest merchandise is being presented by dint of several mannequins , with a row of spotlights shining the merch! andise. These window displays hatful help bow out customers into the Reitmans store and are providing a optic message virtually the women spring apparel for sale in the store and the affordably swish image that the Reitmans store wishes to portray. Walls The three walls of the store are dual-lane into two parts. The higher parts of the walls are used to present newest coordinated face-outs, with spotlights...If you want to get a full essay, decree it on our website: BestEssayCheap.com

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